A Washington Post headline the other day caught my eye – Americans re-emerge after pandemic isolation: ‘Like the end of Prohibition’ . Headlines have been suggesting for a while that we should expect a wild re-opening when people are finally free of the pandemic isolation. Let’s party! But relating the end of the lockdown to
I used to dread the possibility of having to go sober. The only thing worse than a hangover was the thought of stopping drinking forever. I would often wonder if there were others like me. Do you ever ask yourself …Why can’t I be normal? Drink a normal amount at the pub, head home and
Happy Hour is our celebrated transition from work to play. Daily drinking has become so normalized that alcohol was deemed essential during the Covid lockdown, and we replaced the workday’s end visit to the bar, with Virtual Happy Hour online. We drink alcohol to connect and to disconnect, to ease our transition from work to
If you’ve been drinking too much during these past two months of the Covid19 lock down, you are not alone. It’s not a surprise that in countries where alcohol was deemed essential the sale of alcoholic beverages is booming. In the UK, sales were up by 22% in March. US sales of alcoholic beverages have
