Tag: Toxic Marketing

  • An Invitation to Join Us for Dry January Support and Inspiration

    An Invitation to Join Us for Dry January Support and Inspiration

    Yesterday, while dropping off a Dry January inspiration post on social media, I stumbled over this bit of toxic messaging from America’s icon of domesticity Martha Stewart. To make sure it hit its target audience it was hashtagged #Dryjanuary. It’s normal for late-night talk show hosts and early-morning news crews to joke about Dry January.…

  • Alcohol Free Super Bowl Sunday?

    Alcohol Free Super Bowl Sunday?

    Today is Super Bowl Sunday in the United States which means that most people are either watching football or hosting a party for people watching football or attending a party of people watching football. I believe that the number of viewers is expected to be something like 100 million. If you are newly alcohol-free, even…

  • Do You Ever Get Tired of Images Like This ?

    Do You Ever Get Tired of Images Like This ?

    Somehow the image of a woman trapped like a bug in a big glass of wine has become sexy, cool, edgy ….. Wine time is sold as a “girl power thing” and Mommy’s Sippy cup is an essential baby shower gift. So we decided to take one of those cutesy promotions for the essentiality of…

  • What is Wrong With this Picture?

    What is Wrong With this Picture?

    Crayons, glue, backpack, binders, a magnum of wine. Ready for the first day of school. When did it become ok to sell the wine with the back-to-school supplies? Have wine and parenting become so enmeshed? It makes me sad to see that. I know that 5 or 6 years ago those big bottles of wine…

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