Tag: Toxic Marketing

  • Alcohol Free Super Bowl Sunday?

    Alcohol Free Super Bowl Sunday?

    Today is Super Bowl Sunday in the United States which means that most people are either watching football or hosting a party for people watching football or attending a party of people watching football. I believe that the number of viewers is expected to be something like 100 million? If you are newly alcohol-free, even […]

  • Do You Ever Get Tired of Images Like This ?

    Do You Ever Get Tired of Images Like This ?

    Somehow the image of a woman trapped like a bug in a big glass of wine has become sexy, cool, edgy ….. Wine time is sold as a “girl power thing” and Mommy’s Sippy cup is an essential baby shower gift. So we decided to take one of those cutesy promotions for the essentiality of […]

  • What is Wrong With this Picture?

    What is Wrong With this Picture?

    Crayons, glue, backpack, binders, a magnum of wine. Ready for the first day of school. When did it become ok to sell the wine with the back-to-school supplies? Have wine and parenting become so enmeshed? It makes me sad to see that. I know that 5 or 6 years ago those big bottles of wine […]

  • Hard Selling the “Wine Time” Routine is Deadly Business

    Hard Selling the “Wine Time” Routine is Deadly Business

    In honor of Anne Hathaway’s elegant statement on the Ellen Degeneres show that she would not drink until after her son is an adult, not because she claims to be an alcoholic but simply because she wants to be present in his world without the morning after fall out of “not drinking well” , we […]

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