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Celebrate Life this 4th of July

Holiday weekends are always prime time for traffic fatalities caused by drunk driving and in the United States, July is the deadliest month. Sadly drunk driving kills someone every 48 minutes. This is something that came up a few times on my social media feeds yesterday:
If you drink a fifth on the fourth, you won’t go forth on the fifth…
It is good to see social media memes that suggest getting tanked is not the best choice for the holiday weekend. Usually, social media promotes a different sort of feel good about drinking theme.

Social media memes don’t just promote feeling good about drinking but feeling good about getting drunk.

The strongest โDonโt Drive Drunkโ message that Iโve seen came from Australia and I did actually see it on Facebook. It was all over social media about fifteen years ago and became an international campaign as a result. Once Iโd seen this brilliant Australian ad I thought twice before I got in the driverโs seat after โa few too manyโ and it was finally the twelve-month sober challenge on the Australian web site Hello Sunday Morning that helped me get to the point where I never have โa few too manyโ period.
The problem with the most effective drunk driving campaigns however, is that they address the consequence of a problem without addressing the problem. This ad is a perfect example of that.
The ad begins with families, friends, work colleagues and lovers celebrating, relaxing and romancing with a few drinks. It is so natural and familiar that there isnโt any reason to question the behavior. At one point a young woman is offered drugs in a bar and turns them down because illegal drug use is something that most of us have no sympathy for.
Having a few too many drinks, however, is something that most adults can relate to.
Especially if itโs a party or if itโs been a hard day at work.
Especially if itโs a romantic date .
Many of us can even relate to that moment when your friend turns to you from the passenger seat and questions if youโve had a few too many, and you question it yourself but drive on anyway.
The sometimes horrifically violent unexpected result of driving after โa few too manyโ is so honestly shown in this ad that if youโve seen it you will never forget. It will ingrain in your brain like a firebrand and even in a drunken blur youโll most likely remember to call a cab.
For the powerful message in this ad to have full effect you need to be relaxed and open when the cars start to smash into each other and people are brutally mangled. If drinking and getting a bit drunk were portrayed in the opening sequence as anything other than natural behavior those of us who enjoy drinking would quickly put up defenses.
The message that comes across is
โ Itโs normal, fun and relaxing to drink and get a bit drunk just don’t do it and DRIVE ! “
What I learned while working through my twelve month sober challenge on the Hello Sunday Morning website is that I donโt need to drink to celebrate, relax and romance. It turns out that drinking actually dulls my senses to the point where I donโt really experience any of those joys fully.
Drinking dulls my senses to the point where Iโm not really present in my life.
Sober my senses are alive.
If you drink regularly and have the tendency to binge it takes time to get to the point where you donโt feel like you need alcohol. Like the illegal drugs in the ad, alcohol is eventually addictive. It rewires your brain to associate everything good with a drink. At the end of the day rather than feeling relaxed simply because youโre home you need a drink to shut down. When youโre out with friends who you enjoy you only feel really involved if you have a drink in your hand.
It takes time without the drink in hand to get your brain rewired to the point where you feel the beauty of your life without it. But it takes a lot less time to get the wiring realigned than it took to get it screwed up in the first place .
It is terribly important that we not drink and drive but maybe itโs also time to think a bit about the way we drink. Maybe the message should not just be โDonโt Drive Drunkโ but โWhy Get Drunk?โ
I saw another message on my social media feed yesterday that was so important .

That should go without saying but sadly it doesn’t. Alcohol seems to be the only drug that people will question you for not using, even though the statistics show that it’s high time we started to respect and encourage people who chose to be alcohol-free.
Alcohol Related Deaths are up 100% in Twenty years
Alcohol is killing more people, and younger. The biggest increases are among women U.S.A Today
More Americans are drinking themselves to death, study suggests CBS News
โIncredible change happens in your life when you decide to take control of what you do have power over instead of craving control over what you donโt.โ
โ Steve Maraboli, Life, the Truth, and Being Free
If youโre โsober curiousโ โฆ If you are drinking too much too often and want to stop or take a breakโฆor if you have stopped drinking and are trying to stick to sober! Talk to Us.
We are an independent, anonymous and private community who share resources, support and talk it through every day. It helps to have a community behind you in a world where alcohol is the only addictive drug that people will question you for NOT using
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Donโt let the shame of the stigma keep you from saying
โI think I have a problem with drinkingโ

ReThink the Drink
BOOM!
